Establishing and increasing your donor base is extremely important for charities and organizations that rely on fundraisers to raise money for specific non-profit causes. One of the most important things to remember is that donors are motivated in different ways especially when it comes to their age. In order to be the most successful and acquire a diverse group, especially a younger group of donors, you may need to re-think your tactics and change strategies to begin reaching out to individuals aged in their 20’s and 30’s.
Younger Donor Engagement Strategy Ideas
The younger generation is ready to contribute to causes that interest and inspire them. According to the experienced professionals at Auctioneerist Charity Auctions, there are several strategies that you should consider to reach out and increase your donor base.
• Connect to donors online: If you don’t have an established online presence you need to get one set up immediately, not just to reach out to younger donors but to reach out to donors in general. Connecting online requires more than a website; you should also establish a strong presence on social medial sites such as Facebook and Twitter to advertise and inform your followers about your charity and any upcoming events, along with beginning threads and discussions that are related to your goals.
• Specific fundraising goals: No matter if you are networking for donations on a one-on-one basis or raising funds online, a good rule of thumb is to be very specific when making your requests regardless of the age of your donors and sponsors. Donors want to know how their donations will make a difference to the causes they choose to support, and younger donors in particular like to receive concise information that they can respond to quickly. When raising funds online, use visual content such as Instagram that can be shared by followers quickly especially by younger participates who use smartphones, tablets and laptops to stay in touch with friends and follows.
• Update your social events fundraising calendar: Fundraising events are both valuable and essential tools for raising money for non-profit organizations and they can be a great way to connect with new donors, both younger and older. Young supporters enjoy a social environment where they can support their cause while building relationships with other individuals in the same age group especially those with similar interests. Instead of a formal dinner, encourage younger donors by organizing charity events that are more likely to be of interest to a younger crowd, for example cross fit, off-road bike races or geocaching (scavenger hunts using a GPS tracking system to enter in coordinates).
• Increase your range of volunteer opportunities: Younger supporters enjoy socializing in large groups and want to be connected with the charities they support. For many donors, it is not just about giving money to a cause, it’s also about volunteering their time. If you are organizing a fund raising event, don’t forget to include a list of volunteer duties that donors can become involved in. Volunteering for an event will establish a connection along with an emotional bond that will encourage them to continue supporting your charity in the future. It will also allow your donors, regardless of age to develop a sense of accomplishment and personal achievement.
Consulting for Younger Donor Fundraising Engagement & Existing Contributor Retention Via Charity Benefit Auctions in Huntington Beach, San Diego, Los Angeles, the High Desert & Southern California
By following these helpful tips to successfully acquire younger donors you will also be retaining and motivating your existing donor list as well. A varied donor base will increase your potential for acquiring resources and help your non-profit organization to prosper and raise money for your cause. For information regarding charity and benefit auction and consulting services, contact the knowledgeable professionals at Auctioneerist Charity Auctions today and ask how we can make your next fundraising event a huge success!